“Advertising Brings a Player Once, Actually Paying Winners Brings Them Back” — Helabet Representative Says

Nigerian iGaming sector has undergone a seismic shift over the past eighteen months following the Supreme Court’s late-2024 ruling that decentralised the industry and secured state-level regulatory authority. In this interview with Yusuf Lawal , Helabet representative Olajay discusses how the company is handling the regulatory chaos, shares a few internal user-growth figures, outlines plans for advertising strategy changes, and even explores the possibility of sponsoring a Nigerian football club. 

Your company has been in Nigeria for a while now. How big is Helabet in 2026? 
By our internal figures, we had 2.5 million active users by the third quarter of 2025. That’s a hard nu...