African Family Businesses Defy Economic Headwinds, Post 66% Sales Growth – PwC

BY BUKOLA ARO-LAMBO AND OLUSHOLA BELLO, Lagos
Family businesses across Africa demonstrated remarkable resilience amid prevailing economic uncertainties, with 66 per cent recording sales growth in the past year despite inflationary pressures, regulatory changes and geopolitical challenges, according to PwC’s Africa Family Business Survey 2025.
The survey, which covered 79 family-owned businesses across East, West and Southern Africa, showed that African firms outperformed their global counterparts, where only 57 per cent reported sales growth.
PwC said the strong performance underscores the ability of family businesses on the continent to adapt to changing market conditions while ma...