Apple raises prices for MacBooks and iPads, as costs soar over AI

Apple said Thursday it was raising prices for its MacBook computers, iPad tablets and other products, citing spiraling memory and storage costs sparked by the rise of artificial intelligence.
The price hikes — the first concrete change stemming from outgoing CEO Tim Cook’s repeated warnings about rising costs — sent Apple shares plummeting more than 4.7 percent in morning trade.
On its US website, price increases ranged from $30 to $300. The 14-inch MacBook Pro, which once sold for $1,700, now retails for $2,000, while the iPad Air increased from $600 to $750.
The Apple TV streaming device rose from $130 to $200.
For now, the price of the iPhone — the company’s main source of reve...