ARCON Awards highlight business stakes in Nigeria’s advertising industry

Nigeria’s advertising industry is placing renewed emphasis on regulatory compliance, professional accountability and the credibility of marketing communication, as the Advertising Regulatory Council of Nigeria (ARCON) moves to recognise organisations and individuals shaping the sector.
The development took centre stage at the maiden ARCON Special Recognition Awards (ASRA), held in Lagos, where businesses, public institutions and industry practitioners were honoured across several categories.
The awards come against the backdrop of an increasingly competitive business environment in which companies rely on advertising to reach consumers, build market presence and differentiate their p...