As A Northerner, My Identity Is Reflected In My Work – Katsina-born Fashion Designer, Maccidu

Fashion designer and founder of LA ROBE, Sa’adatu Lawal Maccidu, popularly known as Saa Maccidu, speaks with ZULEIHAT CHATTA about building a fashion brand from Abuja, navigating the realities of local manufacturing, embracing modest fashion, and why authenticity remains the foundation of her business and creative journey.
Looking back, what first drew you to fashion, and when did you realise it was more than just an interest?
Growing up, I was very petite, so finding clothes that fit was always a struggle. Most of my clothes had to be altered, and I spent a lot of time with local tailors asking them to take in my jeans, tops, and dresses. I wanted my clothes to fit a certain way, a...