BBNaija should take a break, re-strategise— Tacha

By Adegboyega Adeleye

Reality TV star Natacha Akide has urged Big Brother Naija organisers to take a break and re-strategise, saying the show needs fresh ideas to hold viewers’ attention in an entertainment landscape increasingly shaped by social media.

Speaking on Arise 360 on Arise News, the former housemate said the show’s earlier success came at a time when social media played a different role in people’s lives.

“I think they need to take a break, restrategise and just come up with something because we are really at an era where everything happens on social media,” she said.

Tacha argued that online conversations now compete with reality television for viewers’ attenti...