Brand Finance: FIFA World Cup Brand Growing

The FIFA World Cup continues to grow into one of the world’s biggest commercial properties. Fresh figures show its financial value has reached unprecedented levels.
New research highlights FIFA’s remarkable commercial success across sponsorship, broadcasting and global marketing. The tournament now generates enormous revenue through multiple income streams while attracting worldwide attention.
FIFA World Cup Brand Value Reaches New Heights
The FIFA World Cup brand is now worth an estimated $5.2 billion, according to new analysis by Brand Finance, as reported by Inside World Football . That represents a remarkable increase from the tournament’s $1.5 billion valuation during the 20...