Businesses Face N100m Penalty, As FCCPC Plans AI Marketing Regulation

The Federal Competition and Consumer Protection Commission (FCCPC) has proposed new rules that would make businesses accountable for marketing messages, claims and consumer engagements generated or delivered through artificial intelligence (AI) and other automated technologies.
The proposed provisions are in the draft Sales Promotion Regulations, 2026, which seek to set requirements for the use of AI, machine learning, and automated systems in promotions, marketing communications, and consumer engagement directed at Nigerian consumers.
The Commission released the draft framework on September 30, 2026, and it also introduces tougher financial penalties for breaches, with corporate enti...