Businesses Must Embrace AI, Customer Experience To Stay Competitive – Experts

Businesses must embrace artificial intelligence (AI), data-driven strategies and improved customer experience to remain competitive in an increasingly technology-driven marketplace, marketing experts have said.
The experts spoke at the 5th Annual Public Lecture of the National Institute of Marketing of Nigeria (NIMN), Ikeja Chapter, held on Wednesday, October 14, 2026, with the theme, “The New Marketing Blueprint: Driving Growth Through AI, Customer Experience, Data Ecosystems and Purpose-Driven Brands.”
The lecture brought together marketing professionals, academics and industry stakeholders to examine how evolving consumer behaviour, emerging technologies and changing market dynamic...