E-commerce, championing Nigeria’s digital journey?

•Online shopping sector jumps 15 points to 75% in new report •Customer satisfaction hits 71% despite service quality decline in key sectors •Power, Public Sector trail at 51%, 53% By Prince Osuagwu
E-Commerce appears to be one sector in Nigeria where customers are not complaining as much as they used to. While poor service continues to dog several sectors of the economy, e-commerce appears to be quietly winning the hearts of Nigerian consumers.
The online shopping business emerged as Nigeria’s best-performing sector in customer satisfaction in 2025, scoring 75 per cent — a remarkable 15 percentage-point jump from its 2024 score of 60 per cent.
And that is not all.
The sector’s 202...