Firm Calls For Cross-Sector Collaboration To Harness AI Against Counterfeiting

The managing director/CEO of Guinness Nigeria Plc, Girish Sharma has called for sustained cross-sector collaboration to combat counterfeiting in an AI-driven and digitally connected world.
The Company in collaboration with Anti-Counterfeiting Collaboration of Nigeria (ACC), convened industry leaders, regulators, enforcement agencies, and brand owners in Lagos on World Anti-Counterfeiting Day 2026 for a high-level engagement themed ‘Combating Counterfeiting in an AI-Driven and Digitally Connected World’.
The event provided a strategic platform for stakeholders to examine the evolving threat of counterfeiting and explore innovative solutions for protecting consumers, safeguarding brands...