Firms Leverage Telco Data To Expand Africa’s Digital Growth

Determined to accelerate digital transformation and deepen Africa’s advertising ecosystem, Out There Media (OTM) and Pulse have entered into a strategic partnership aimed at expanding data-driven digital advertising solutions across the continent.
The alliance, which will initially focus on Nigeria and Ghana, is expected to combine OTM’s proprietary mobile advertising technology, Mobucks™, with Pulse’s extensive market presence and execution capabilities to drive digital growth across Africa.
Under the arrangement, Pulse will serve as Out There Media’s official local commercial representative, jointly establishing a strong digital advertising presence across selected global markets, b...