FoodCo founder urges entrepreneurs to overcome fear, start small

By Oluseye Ojo
The founder of a leading indigenous retail supermarket chain, Mrs Sola Sun-Basorun, has urged aspiring entrepreneurs to overcome fear, embrace challenges and start small rather than wait for perfect conditions.
She gave the advice at the launch of her book, “Courage to Start: The FoodCo Story”, in Ibadan, Oyo State, where she recounted how she transformed a modest business established in 1982 into a retail chain with 24 outlets across Oyo, Osun, Lagos and Ogun states.
The book contains 200 pages and 16 chapters, and documents the company’s origins, challenges and growth.
Sun-Basorun, who resigned from her position as a librarian at the University of Ibadan to pursue...