Google AI Max To Help Nigerian Businesses Track Search Ads From Query To Sale

Google has introduced new artificial intelligence-powered features designed to give Nigerian businesses greater visibility into their online advertising campaigns and more control over how their Search ads reach potential customers.
The new tools, introduced as part of Google’s AI Max for Search campaigns, include a unified reporting feature that brings key stages of the customer journey into a single view, as well as an expanded AI Brief tool that allows advertisers to guide artificial intelligence on their preferred messaging, target audience and search behaviour.
According to Google, the new reporting interface will enable advertisers to see the search terms that triggered their ad...