High Costs Limit Food Delivery Market to 1% of Meal Spending

Nigeria’s food delivery platforms account for just one per cent of consumer spending on meals prepared outside the home, significantly below the estimated five to seven per cent recorded in comparable African markets, as rising living costs constrain demand for convenience-based services.
The figure based on estimates by Swoop Limited, a food delivery company trails markets in South Asia and South America, where delivery platforms reportedly account for between 10 and 15 per cent of spending on prepared meals.
While the disparity highlights the challenges facing Nigeria’s food delivery industry, affordability, delivery charges and consumers’ spending power could determine whether onli...