How digital creators are emerging as informal social welfare providers

Across Nigeria and many parts of sub-Saharan Africa, social welfare remains inadequate, leaving millions of vulnerable citizens with little support during difficult times. Medical emergencies, unemployment, rising school fees and other financial shocks often force families into hardship, while inflation and economic pressures continue to weaken the traditional support systems provided by relatives, friends and communities.
As governments grapple with mounting economic challenges and limited resources for social programmes, an unexpected group is increasingly stepping in to provide assistance: digital content creators.
Known primarily for producing entertainment and lifestyle content, ...