HOW I OVERCAME: Kaduna Butcher: From Throwing Away Meat To Building Prosperity

For years, every market day ended with anxiety for many butchers in Kaduna State.
As the sun went down, they faced a painful choice: sell fresh meat at giveaway prices or watch it spoil before morning. Without cold storage facilities, unsold meat quickly became a financial loss. The money spent on buying livestock, transporting it and processing it often disappeared overnight.
“It was heartbreaking,” many traders recalled. “We worked hard all day only to throw away what we couldn’t sell.”
That cycle of waste trapped many butchers in poverty. Profits were uncertain, families struggled to make ends meet, and expanding their businesses remained a distant dream.
Today, the story is ch...