Instagram is testing a new feature that will allow selected creators to upload videos lasting up to 90 minutes, marking a major shift from the platform’s traditional focus on short-form content.
The feature, called “Features”, will allow users to watch longer videos, including podcasts, interviews and comedy shows, directly on the Meta-owned platform without switching to other services.
Instagram announced the test on Monday, with the company expanding its efforts to compete in the growing market for long-form digital video content.
Instagram head Adam Mosseri, who previously opposed introducing longer videos on the platform, said the company had decided to embrace the format for se...
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Instagram to allow creators upload videos up to 90 minutes
Source: Vanguard News
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