‘Nigerian Businesses Must Prioritise Online Discoverability’

‘Nigerian businesses may struggle to reach potential customers if they rely solely on social media pages and websites without ensuring their products and services are easily discoverable online, Buchi Madiebo, founder of Wetinuneed, has said.
Speaking at a business forum in Lagos yesterday, Madiebo said businesses needed to consider how customers search for products, services, jobs, properties and other opportunities online, rather than focusing only on maintaining a digital presence.
Nigeria had an estimated 109 million internet users at the end of 2025, representing 45.5 per cent of the population, while social media user identities stood at 47.8 million, according to DataReportal’s...