Nigeria’s unique political campaigns, by Tonnie Iredia

To strengthen the growing trend of dialogue over disputes and wars, the United Nations Scientific and Cultural Organization (UNESCO) declared the 1970s as the decade of communication. The expectation was that every country would endeavour to become a communicating nation. Not many have successfully embraced the appeal till today because everyone has adopted a haphazard approach to the subject. Government, societal institutions and the general public have continued to relate with themselves and one another through the ‘transmission model’ which sees communication not as an exchange of ideas but as the mere transmission of messages with or without a purpose. In other words, once a message i...