Nollywood Eyes $10B Asian Market In Landmark Nigeria-China Film Pact

A groundbreaking strategic alliance poised to redefine the global footprint of African cinema has been unveiled in Abuja as Nollywood leaders and top Chinese film executives announced a direct commercial theatrical pathway between Nigeria and China.
The historic initiative, launched at the China Cultural Centre during the opening of the Chinese Film Exhibition in Nigeria 2026—hosted alongside the 23rd Abuja International Film Festival (AIFF)—aims to bypass traditional Western distribution gatekeepers and connect Nigerian storytelling directly to the world’s second-largest box office.
Addressing an audience of regulatory officials, foreign diplomats, and filmmakers, AIFF Founder Fideli...