Online Firm Posts 42% Growth In Goods Gross Merchandise Value

Jumia Nigeria emerged as one of the company’s strongest-performing markets in the first quarter (Q1) 2026, recording a 42 per cent year-on-year increase in physical goods Gross Merchandise Value.
This strong performance underscores Nigeria’s position as one of Jumia’s most successful markets during this period.
Speaking on the performance, CEO of Jumia Nigeria, Temidayo Ojo, stated, “Nigeria continues to showcase the strength and resilience of its digital commerce ecosystem. The growth we experienced in Q1 reflects a notable increase in consumer confidence, enhanced engagement across our platform, and our ongoing commitment to investing in technology, logistics, and customer experience....