Operator Urges Financing For Africa’s $66bn Beauty Market

Industry stakeholder and operator beauty and personal care market, Beatrice Nnadili Eneh, has called for increased financing and institutional support for Africa’s  estimated at $66 billion, saying greater investment in manufacturing, enterprise development and market access could unlock additional value across the sector.
Eneh, the founder of Beauty in the Motherland (BITML), said governments, financial institutions and development agencies should give the industry greater priority within Africa’s creative-economy and industrial-development agenda.
She argued that the sector’s contribution extends beyond retail and personal services to manufacturing, raw-material sourcing, packaging,...