Partnership with AFRIMA, defining moment for Lesotho music industry – Malibe Mahao, founder, LMA

A landmark Memorandum of Understanding (MOU) establishing a 3-year strategic partnership between the All Africa Music Awards (AFRIMA) and Lesotho Music Awards (LMA) has been signed.
The contract is aimed at strengthening Lesotho’s music industry, while creating new opportunities for Basotho artistes to engage with the broader African creative ecosystem.
Through the collaboration, AFRIMA, the biggest music awards platform on the continent, has officially recognised the Lesotho Music Awards as AFRIMA’s collaborating country partner and regional liaison in the Kingdom of Lesotho, marking a significant milestone in the country’s creative and cultural development.
The partnership wil...