Pay-TV Introduces Festive Rewards As Firm Battles Subscriber Losses

Pay-TV operator, StarTimes , has introduced festive rewards, including bouquet upgrades and bonus viewing days, for subscribers who renew their subscriptions between November 10, 2026 and January 15, 2027, as the company steps up efforts to retain customers amid rising living costs and growing competition from streaming platforms.
The promotion, tagged “Xmas Level Up: Same Recharge, More Entertainment,” will allow subscribers on lower bouquets who renew for one month to access content on the next higher bouquet for the duration of their subscriptions at no additional cost.
Under the arrangement, subscribers on Nova will be upgraded to Basic, Basic subscribers will have access to Class...