Peak Milk advances consumer-centric growth agenda

By Merit Ibe
 
A dairy brand from FrieslandCampina WAMCO Nigeria Plc, Peak Milk, has reinforced its commitment to empowering consumers with knowledge that supports healthy nutrition choices.
Celebrating World Milk Day 2026, the company brought thousands of Nigerians together through its nationwide “Show Peak Love” campaign and a landmark Longest Breakfast Table Experience with Asherkine at Ikeja, Lagos.
The campaign, which was designed to celebrate everyday Breakfast Heroes as well as promoting informed dairy nutrition choices, reached consumers across 15 locations nationwide through a series of engaging category education activations, shopper promotion, interactive nutrition ex...