Prepare Before Crisis, Experts Urge Nigerian Brands

Nigerian organisations have been urged to must update their crisis plans, govern their own use of artificial intelligence and invest in their reputation before deepfakes strike.
That was the consensus at a virtual webinar organised by MSc Media and Communication students of Pan-Atlantic University on Friday, 25 September 2026. The session, held on Microsoft Teams, drew 107 communication professionals, marketers, journalists, lecturers and students.
It came days after the Advertising Regulatory Council of Nigeria (ARCON) warned about a fake, AI-generated Facebook advert that used the images of President Bola Tinubu, Minister of Finance Taiwo Oyedele and Aliko Dangote to promote a fraud...