Visibility as career strategy: Why women can’t afford to stay in the background

By Joyce Daniel
Lot of career advice for women still carries the same promise: work hard, do a good job, and the right people will notice.
Often, they do not.
At work, opportunities usually go to the people decision-makers can remember. And being remembered is not just about competence. It is also about visibility.
Being good at your job and being known for being good at your job are not the same thing. Only one of them reliably creates opportunities. When a company needs someone for a major event, it does not go looking for the most hardworking person in Lagos. It asks around, checks who it has seen before, and looks at the keynote and motivational speakers working in Nigeria wh...