Weak brand storytelling stifling business growth –Ufot

Associate Director of Strategy at SO&U Group, Aniekan Ufot, has identified weak brand storytelling as one of the biggest challenges facing businesses today.
Ufot argued that many brands struggle not because of a lack of content but because they fail to communicate a clear, consistent and compelling narrative. He made the remark during a strategic marketing session organised for marketing leaders across the UAC Group portfolio, including Gala Sausage Roll, UAC Foods, Zuri Seasoning, and Chivita | Hollandia.
Speaking on the evolving marketing landscape, he noted that while brands are producing more content than ever in a bid to capture consumer attention, much of it fails to create mea...