Why perception is becoming the new currency in digital PR – Oladotun Olakanmi

A shift in Digital PR in Nigeria is moving brands from visibility metrics to credibility and trust
For years, digital growth has been driven by visibility, impressions, reach, and constant content output. But as the landscape becomes more saturated, a shift is quietly taking place.
Visibility is no longer the differentiator. Credibility is.
Across industries, brands are discovering that attention alone does not translate into trust. In many cases, it does the opposite, raising questions when perception is unclear or inconsistent.
This shift is redefining Digital PR in Nigeria.
“PR is not publicity. It is the deliberate act of shaping perception before attention comes,” said Olad...